Most people were never taught what to do in the middle of a hard conversation, a moment of overwhelm, or the quiet disconnection that builds over time. Proximity gives you practical emotional tools and personalized coaching guidance in the exact moments your life is asking for it, not hours later, not days later. Right then.
24/7 real-time AI coaches — Proxi He, She, and We — built on 50+ years of combined professional and coaching work, plus live sessions with Dr. John Schinnerer and Joree Rose. For men, women, and couples.
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Sound familiar?
The moment you feel the anger building in your chest, you know exactly what's coming, and you can't find the brake.
The moment you want to apologize but the words won't come, so you act normal and hope it goes away.
The moment you check out of a conversation that matters and don't know how to find your way back in.
Get closer to catching the moment before you react, and learning how to make a different choice.
The moment you realize you've agreed to something you didn't want and have no idea how it happened.
The moment you're doing everything right on the outside and crying in the car on the way home.
The moment someone asks what you want and you genuinely don't know, because it's been that long since you asked yourself.
Get closer to knowing what you want before someone asks, and trusting yourself enough to say it.
The moment you're having the same argument you've had a hundred times and neither of you knows how to stop it.
The moment the argument ends and you're both in the same room pretending everything is fine.
The moment you realize you've been more roommates than partners lately and don't know when that happened.
Get closer to each other on the other side of the hard conversation, not three days later, but tonight.
These are the moments Proximity was built for. Not the reflection or repair that may come days later. Real-time support the moment you need it.
Why Proximity exists
What do you do in the middle of a hard conversation when emotions are running high? How do you come back to yourself after a moment that got away from you? How do you repair a rupture in a relationship without making things worse? How do you communicate what you need without shutting down or escalating? How do you recognize your own patterns clearly enough to actually change them?
These are skills most people were simply never given the chance to learn. Emotional intelligence, relational repair, nervous system awareness, and real-time communication under pressure are all learnable capacities, but developing them requires the right kind of support at the right moments, and for most people, that support has not been consistently there.
The result is that many people find themselves doing their best with tools they were never taught, in moments that are asking for more than they currently feel equipped to give. That is not a character flaw. It is a gap.
Proximity was built to close it. It gives you access to 50+ years of combined professional and coaching wisdom, delivered in real time, in the moments your life is actually asking for it.
Emotional disconnection, loneliness, anxiety, burnout, and relationship strain have become defining experiences of this moment in time. And the way people are seeking support, including turning to AI, is changing faster than most traditional options can keep pace with.
People are not turning to AI because they want less human connection. They are turning to it because it is immediate, accessible, available around the clock, and far less intimidating than most alternatives. Proximity is designed around a curated body of original coaching and educational material created by two experienced practitioners, with clear boundaries around what AI can do. That is what Proximity was designed to be.
Product facts current as of August 2, 2026. Plan schedules and features may change; see the pricing section for current details.
Who built this and why it matters
Behind Proximity are husband and wife, Dr. John Schinnerer and Joree Rose, LMFT, who together bring more than 50 years of combined experience in psychology, mindfulness, men's emotional health, and couples coaching. What they built is not a generic AI tool with a wellness theme layered on top. Each Proxi coach can retrieve from a curated knowledge base built from their books, courses, podcast transcripts, coaching frameworks, mindfulness teachings, and educational materials developed over decades of practice.
The result is guidance that sounds and feels the way John and Joree actually work, because it was built that way from the ground up.
What also sets Proximity apart is that the wisdom inside it is not theoretical. The communication tools, repair frameworks, nervous system practices, and relational skills embedded in each coach are ones John and Joree use in their own lives together. They are a real couple who have personally navigated attachment wounds, relational rupture, and the ongoing work of building genuine emotional safety with each other. They are not asking anyone to do something they have not done themselves.
"What people often need most is not another app telling them to breathe. They need practical support for what to actually say and do during conflict, anxiety, parenting stress, emotional shutdown, or overwhelm, in real time." — Joree Rose, LMFT
What makes Proximity unique
Proximity was built around a simple truth: most people do not lack the desire to grow. What they lack is support in the exact moment growth is being asked of them. The platform was designed to close that gap through two things working together.
Your Proxi coach is available any time you need it, built entirely on Dr. John and Joree's original coaching frameworks and educational work. It is there before the conversation you have been avoiding, in the middle of a moment that is asking more of you than you feel ready for, and at whatever hour your mind decides to start working through something. It responds with the tone and practical orientation of John and Joree's published and teaching material.
Group plan members join a live Zoom coaching session every two weeks, in a small-group format designed for real skill-building, honest accountability, and the kind of human connection and co-regulation that technology alone cannot provide. Dr. John leads the Proxi He groups, Joree leads the Proxi She groups, and both lead the Proxi We couples groups together. These sessions are where the work has room to go deeper.
AI and human coaching serve different functions. AI can provide immediate prompts, reflection, and access at any hour. Human coaches can offer relationship, judgment, accountability, and live responsiveness. Proximity was designed to make both available within the same ecosystem, with the same two practitioners responsible for the coaching approach.
The science behind it
Research on AI coaching is still developing. A 2026 IPPA AI Summit presentation from BetterUp Labs was explicitly framed as “early findings and open questions.” We believe that is the responsible posture: examine emerging evidence without claiming that research on another product proves Proximity's effectiveness.
A specialized knowledge base can make an AI coach more consistent with a defined coaching approach, but that design choice is not itself proof of outcomes. Proximity has not yet published a peer-reviewed efficacy study, and we do not represent research conducted on another product as evidence that Proximity produces the same results.
Our design rationale is straightforward: use AI for availability and structured reflection; use human coaching for live relationship, judgment, accountability, and integration. We will update this page as stronger independent and peer-reviewed evidence becomes available.
Proximity is in a category of its own.
Most emotional support tools fall into familiar categories: therapy, coaching, self-help content, meditation apps, relationship apps, or AI chatbots. Each serves an important purpose, but each leaves the same gap: they only solve part of the problem.
Therapy and coaching are powerful, but they happen at set times. Self-help content offers insight, but not interaction. Meditation apps can help you regulate, but not navigate a difficult conversation. AI tools can provide answers, but often lack human wisdom, accountability, and connection.
Proximity was intentionally built to bridge those gaps. It combines real-time support, expert guidance, human connection, and live coaching into a single experience designed for the moments when life is actually happening. Not before. Not after. During.
We believe a new kind of support is needed: support that exists between sessions, between conversations, and between the moments when most people are left to figure it out alone.
Therapy helps you understand yourself. Coaching helps you move forward. Proximity helps you navigate the moments in between.
Every Proxi coach uses retrieval from a curated collection of Dr. John and Joree's original work: books, courses, podcast transcripts, coaching frameworks, mindfulness teachings, men's psychology, couples coaching methodologies, and lived relational experience together. The coaches respond the way John and Joree respond — because they were built that way, not prompted to pretend.
The platform integrates evidence-informed approaches including:
Group Coaching plans include biweekly live Zoom sessions with Dr. John, Joree, or both — because warmth, accountability, co-regulation, and being genuinely seen cannot be replicated by technology. We built it in from the start, not bolted on as an expensive add-on.
Dr. John and Joree are a real married couple who openly share their own struggles, repair processes, and self-reflection — because they believe authenticity creates safety. If they're asking others to do the work, they must model that same honesty themselves. Always.
Most support tools take a one-size-fits-all approach. Proximity was designed around the reality that men, women, and couples each navigate emotional and relational challenges differently. Each Proxi coach speaks to those distinct experiences, with a unique voice, framing, and focus.
In Proxi We, couples receive guidance shaped by both Dr. John and Joree's perspectives at once — masculine and feminine emotional processing, communication styles, accountability patterns, and approaches to repair. That dual dynamic reflects the complexity of actual relationships.
Before the hard conversation. After the argument. At 2 AM when shame or anxiety hits hardest. During the parenting moment that got away from you. Proximity is built for those exact windows — immediate, accessible, and available the moment you need it.
With Proximity, you have complete control over your coaching history. You can delete your history daily, every 30 days, every 90 days, or never. Proximity holds only a brief session summary for continuity — nothing more without your consent. Your most honest moments stay private.
The people behind it
John and Joree did not set out to build an AI platform. They set out to solve a problem they had spent decades watching unfold in their professional and coaching work: most people are doing their best with emotional tools they were never taught. After more than 50 years of combined work in psychology, mindfulness, men's emotional health, and couples coaching, they built what they wished had existed for the people they serve.
What makes them different from the credentials is what is behind them. Both John and Joree have personally navigated the kind of relational challenges and emotional patterns they now help others work through. They met in 2015, fell in love quickly, and spent years doing the hard and humbling work of building genuine emotional safety together, including a painful breakup that ultimately became a turning point and a deeper commitment to practicing, not just teaching, everything they know. They share their own struggles, repair processes, and ongoing growth openly because they believe authenticity is what creates real safety for others.
Every practice, framework, and tool inside Proximity is something they use themselves, in their own relationship, in their own daily lives, and in the ongoing work of becoming the people and partners they are committed to being.
Each Proxi coach is purpose-built on Dr. John or Joree's original frameworks, in their voice, using the methodology they have spent decades developing. Start with the one that meets you where you are right now.
Most men are navigating stress, anger, relationship strain, and emotional disconnection without the tools to do it well, not because they don't want to, but because those tools were never taught. Proxi He is built on more than 30 years of Dr. John's psychology and coaching work in men's psychology, and it meets you where most support systems don't: in the moment, without judgment, and with the kind of direct, practical guidance that actually translates to your real life.
What it works on: Stress and burnout. Anger and reactivity. Communication and relationships. Identity and purpose. The patterns underneath all of it.
Proxi He Coach $25/mo $29
Proxi He + Live Biweekly Coaching Calls $127/mo $147
Many women are holding everything together on the outside while quietly running on empty on the inside. Proxi She was built for that gap. Grounded in Joree's 20 years as a relationship coach and mindfulness teacher, it gives you a space to understand what you are feeling, regulate your nervous system, and build the kind of self-awareness that changes how you show up, for yourself and for the people you love.
What it works on: Burnout and emotional overload. Boundaries and self-trust. Relationship clarity. Nervous system regulation. Honoring your needs.
Proxi She Coach $25/mo $29
Proxi She + Live Biweekly Coaching Calls $127/mo $147
Most couples are not struggling because they don't love each other. They are struggling because they are stuck in the same cycles without the tools to break them. Proxi We was built by Dr. John and Joree together, which means you get both of their perspectives in every conversation, direct and warm, evidence-informed and practical. It helps you understand what is actually driving your conflict, communicate with more safety and less reactivity, and repair in ways that actually hold.
What it works on: Communication and conflict patterns. Emotional safety and connection. Attachment cycles. Repair and reconnection. Intimacy.
Proxi We Coach $42/mo $49
Proxi We + Live Biweekly Coaching Calls $167/mo $197
Some of the most meaningful growth happens when you are doing individual work and relational work at the same time. The Proxi Bundle gives you full access to all three coaches in one membership, so you can show up in your relationship as the person you are actively working to become. It is the most complete version of what Proximity offers, and for couples who want both shared and individual support, it is the place to start.
What it includes: Everything in Proxi He, Proxi She, and Proxi We. One login. One membership. All three coaching experiences available any time. Want live human coaching too? Add 6 biweekly group calls a month with the Proxi Bundle + Live Biweekly Coaching Calls plan.
Proxi Bundle (all 3 coaches) $89/mo $99
Proxi Bundle + Live Biweekly Coaching Calls $189/mo $225
Real people. Real moments.
Early users describe guidance that feels authentic, practical, and useful in the moments between scheduled support.
Brad H.Proxi He user“Holy shit.
The final message gave me chills. The final conclusion was absolute gold. It felt authentic, really resonated with me, and I especially liked how it clearly separated the reframe from the next step.”
Will HiramotoProxi He user“After using it for several months, I’ve found Proxi He especially helpful between scheduled appointments with my therapist. It doesn’t replace my therapist, nor would I expect it to. Instead, it has become a valuable addition to the tools and support I already use.”
Dr. James Bramson“This AI is genuinely impressive. You should be very proud of what you’ve created.”
Plans & pricing
Start with a coach, available 24/7, or add biweekly live group coaching calls for deeper accountability and human connection. All plans are month-to-month — no contracts, cancel anytime. Founding Members lock in the limited-time launch pricing below.
Want live group coaching with all three? Get the Proxi Bundle + Live Biweekly Coaching Calls — $189/mo →
All plans month-to-month. Cancel anytime — email john@proximitycoaching.com. Not sure? Try a Proxi coach free first.
Who built this
John has spent 30 years at the intersection of psychology, men's emotional health, and executive coaching — translating psychological science into practical tools people can actually use in real life. He served as a consultant on Pixar's Inside Out, has coached leaders at Meta, Twilio, Okta, Stanford, Airbnb, and Bank of America. John hosts The Evolved Caveman podcast, co-hosts Love Isn't Enough, and built the anger management course at Web Anger Management. His work has been featured in U.S. News & World Report, Fatherly, Reader's Digest, and more. In dated test searches on July 17, 2026, ChatGPT placed John first on three U.S. shortlists for coaching men in anger, stress, and emotional intelligence; a Google AI Overview also displayed him first for a closely related query. See the queries, screenshots, and limitations.
Joree has spent 20 years helping people find their way back to themselves. A relationship coach, mindfulness and meditation teacher, retreat leader, podcast host of Journey Forward with Joree Rose, and co-host of Love Isn't Enough, her work sits at the intersection of emotional healing, relational intelligence, and practical self-awareness. She is the author of A Year of Gratitude, two mindfulness books for kids, and has been featured in Oprah Magazine, NBC News, Business Insider, and more.
"Awareness alone does not heal relational patterns. People need practical support in the exact moments life is asking for it." — Dr. John Schinnerer
Dr. John and Joree did not set out to build an AI company. They set out to solve a growing human problem: people are overwhelmed, emotionally disconnected, reactive, anxious, and struggling in their relationships — and quality emotional support remains stubbornly difficult to access consistently.
After decades of combined work in psychology, coaching, mindfulness, men's emotional health, and couples education, they kept seeing the same painful pattern: most people are not lacking intelligence or desire. They are lacking practical emotional tools, relational safety, and support in the moments life is actually happening. What do you do after a painful argument? How do you regulate yourself before reacting? How do you communicate needs without escalating? How do you become emotionally aware if nobody ever taught you how?
The foundation of Proximity came not only from professional expertise, but from their own lived relational experience. Both were previously married to their high school sweethearts, and both experienced divorces that became pivotal turning points in their own healing. When they met in 2015 after matching on Tinder, love came easily. Emotional safety did not.
Despite years of personal growth and decades of professional training, they eventually found themselves repeating painful relational patterns rooted in attachment wounds, fear, reactivity, and nervous system conditioning. After an engagement and years together, they experienced a heartbreaking breakup that forced a deeper truth into focus: insight alone does not heal relational patterns.
That breakdown became the breakthrough. Together, they committed to doing the deeper work — not just intellectually, but through daily relational practice with each other. That lived experience became the heartbeat of Proximity Coaching.
They believe people don't need perfect experts pretending to have life figured out. They need grounded guides willing to practice the same tools they teach. Dr. John often tells clients: "May you have the courage to look at your own sh*t." Both believe that if they are asking others to courageously examine themselves, they must be willing to model that same honesty themselves. That integrity is foundational to everything Proximity is.
Practical pieces on stress, anger, and what actually happens between two people — from Dr. John Schinnerer and Joree Rose, LMFT.
He isn't angry at you as often as it feels. What's actually underneath it, the three responses that backfire, and two things that genuinely help.
Read articleNot a TED-talk buzzword. Three unglamorous skills — and where real-time AI coaching fits alongside human coaching.
Read articleThe inability to switch off isn't a personality type. Polyvagal theory, the default mode network, and the difference between collapse and actual rest.
Read articleMinor triggers don't cause big reactions — they complete them. Cumulative stress, shame activation, and why the reaction belongs to everything that came before the trigger.
Read articleStart with AI-only coaching or add biweekly live group calls. All plans month-to-month. The support system most people have never had access to.
Founding Members: Proxi Coach from $25/mo · Coach + Live Biweekly Coaching Calls from $127/mo · Proxi Bundle $89/mo · Bundle + Live Biweekly Coaching Calls $189/mo
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